Google Analytics, Level 1
In Level 1 of Google Analytics, you will learn how to use Google Analytics to optimize your digital strategy. You will discover its purpose and value in tracking analytics for your website.
Course curriculum
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1
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Introduction and objectives
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Before we begin...
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2
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Google Analytics and Your Campaign
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Measuring Website Traffic
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Setting Up Analytics
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3
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Sessions, Pageviews & Events
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Landing Pages, Segments & Dimensions
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Conversions & Campaigns
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4
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Google Analytics Layout
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Level 1 Quiz
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Google Analytics Account Creation
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Before you go...
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