Course curriculum

  1. 1
    • How to use this course

    • Introduction and Objectives

    • Before we begin...

  2. 2
    • What is strategy?

    • What is digital strategy and why does my campaign need it?

    • Digital Strategy Step 1

    • Digital Strategy Step 2

    • Digital Strategy Step 3

    • Measuring your strategy

    • Steps to write your own strategy

    • Test your learning

    • Digital Strategy Development

    • Before you go...